# Conversion posts

> For the index of this section of the site, see [llms.txt](https://fusionauth.io/blog/llms.txt)
>
> For the complete documentation index, see [llms.txt](https://fusionauth.io/docs/llms.txt)

[The Hidden Conversion Cost of Retail Authentication](https://fusionauth.io/blog/hidden-conversion-cost-retail-authentication.md)

*   [Education](https://fusionauth.io/blog/category/education.md)

### [The Hidden Conversion Cost of Retail Authentication](https://fusionauth.io/blog/hidden-conversion-cost-retail-authentication.md)

Authentication is part of some of the highest-intent moments in the retail customer journey. A returning customer has $180 worth of merchandise in their cart....

[Emily Rodenhuis](https://fusionauth.io/blog/author/emily-rodenhuis.md)

October 5, 2026