How to Integrate Google Tag Manager with FusionAuth for Account Verification Tracking

[wesley]

Is there a way to integrate Google Tag Manager (GTM) into our FusionAuth applications? Specifically, we’d like to track when a user has verified their account after account creation.

[wesley]

Yes, this can be achieved using FusionAuth’s Webhooks. You can trigger a Webhook when the user.registration.verified event occurs and send the necessary data to Google Tag Manager (GTM).

Steps to Set Up:

1. Create a Webhook in FusionAuth:
   • Navigate to Settings > Webhooks in the FusionAuth Admin UI.
   • Create a new Webhook and configure it to trigger on the user.registration.verified event.
2. Enable the Webhook for Your Tenant:
   • Go to Tenant > Webhooks and enable the Webhook for the desired tenant.
3. Integrate with GTM:
   • While FusionAuth Webhooks send data to external systems, ensure that GTM can ingest Webhook data. From my research, GTM supports Webhook ingestion, but you may need to configure a custom setup within GTM to process the incoming data.

Resources for Reference:

• FusionAuth Events and Webhooks
• User Registration Verified Event

This approach allows you to track account verification events seamlessly.