The Future of Fan Identity

The Future of Fan Identity brings roughly 80 to 100 senior cross-sport leaders together at Stamford Bridge on 7 October, with a speakers' dinner the night before, to tackle who controls the fan relationship as AI agents start acting on fans' behalf. The next page covers how to join (a free dinner-only option or the full invite-only forum), introduces the featured speakers, lays out the data behind why this matters now, and runs through the half-day programme of panels and moderated roundtables.