Industry

Retail

From personalized storefronts to one-click checkouts, authentication is a cornerstone of retail. Let your customers have the best possible experience on your ecommerce site with FusionAuth.

fusionauth retail authentication

Secure Registration & Reduce Login Friction

Improve customer satisfaction by offering multiple login options, including magic links, Facebook, Google, passkeys, one-time passcodes, and more. Allow users to browse and interact anonymously, then create an account when they are ready. Minimize login friction to ensure a smooth and enjoyable shopping experience.

fusionauth retail secure registration with passkeys, one-time passcodes and more

Self-Service

Login screens, registration, emails and messages — brand everything your users see so your audience has a seamless user experience. Localization ensures you’re all speaking the same language.

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fusionauth cater your login experience with our templates
fusionauth retail customer support representatives can manage users with ease

Support Customer Support

Let customer support representatives reset passwords, update profile data and add user comments from within the FusionAuth admin UI. Or use our SDKs and APIs to integrate profile management functionality right into your application.

Security Built-In

With configurable security features, such as MFA, breached password detection, password rules, rate limiting and more, FusionAuth lets you transparently add security to all your applications.

fusionauth retail authentication security built-in

Marketing Data Integration

Integrate existing marketing tools on your login pages. If it’s JavaScript, it’ll work. And use over 50+ webhooks to integrate user profile data into other systems.

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fusionauth integrate other marketing tools and retail data with webhooks
fusionauth customize your retail login look and feel

Customizable Look and Feel

Customize the look and feel of your login pages to exactly match your brand. CSS, JavaScript, HTML, it’s all in your control.